work

Creative agency studioplay®

Background Marte Kiers, an interim organizational advisor, approached Studioplay® with the desire to develop a brand identity and name. Her goal was to reflect her unique personality and entrepreneurship in a strong visual identity and name.

Process

1. Creative Session: Tim from Studioplay® started the famous creative session to discover Marte's core values. This was an in-depth process to understand the essence of her personality and business approach.

2. Moodboard Selection: After determining the core values, Tim put together three mood boards for Marte to choose from. These mood boards served as sources of inspiration for the further design process.

3. Corporate Identity Development: Based on the selected mood board, Studioplay® developed the corporate identity, including the logo and other visual elements that reflect Marte's identity as interim organizational advisor.

4. Name and Website Development: After intensive sessions and brainstorming, the name “Out of Office” was chosen. This name reflected Marte's unique approach, where sessions and conversations with customers take place outside, often in the office garden to get employees out into the fresh air.

Outcome Thanks to the collaboration with studioplay®, Marte Kiers managed to create a strong brand identity that perfectly matched her personal and business values. “Out of Office” not only became her company's name, but it also aptly symbolized her unique approach to having conversations outside the office. The developed corporate identity and website enhanced the professional image and provided an effective platform for presenting its services.

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