Collaboration and Approach

Marte Kiers asked Studioplay® to create a brand identity and name that reflected her personality and entrepreneurship. During a creative session, her core values were established and translated into three mood boards. Based on the chosen direction, Studioplay® designed an appropriate corporate identity, including logo and visual elements. In co-creation, the company name became Out of Office chosen, inspired by Marte's unique way of working: conversations outside the office, in the fresh air and in the office garden.

Results and Impact

The collaboration resulted in a powerful brand identity and a name that perfectly embodies Marte's vision and approach. Out of Office not only symbolises her distinctive style of work, but also exudes professionalism through a consistent corporate identity and website. This gave Marte a strong and recognisable platform to effectively present her services.