Creative agency Studioplay®

Photographer Hadewych Veys

Makeup and styling Paul van der Wal

Background Eric't Mannetje, real estate advisor, was looking for a strong brand identity and an appropriate name for his company. He approached studioplay® for this creative process.

Process

1. Creative Session: Tim from studioplay® started a creative session to discover Eric's core values. This was key to creating a brand identity that reflected his personality and entrepreneurship.

2. Moodboard Selection: After establishing the core values, Tim put together three mood boards for Eric to choose from. These mood boards served as inspiration for the further design of the brand identity.

3. Corporate Identity Development: Based on the selected mood board, studioplay® developed the corporate identity, with the logo becoming a monogram to better match Eric's personality. The choice for the rotogravure printing technique provided a unique and valuable look on business cards, compliment cards and stationery.

4. Name and Website Development: studioplay® worked to develop an appropriate name and website for Eric to effectively present his services.

5. Photo shoot: In collaboration with photographer Hadewych Veys, a professional photo shoot was organized to let Eric shine on social media and his own website. The makeup and styling were provided by Paul van der Wal.

Outcome Thanks to the use of studioplay® and the collaboration with photographer Hadewych Veys and stylist Paul van der Wal, Eric't Mannetje succeeded in not only creating a strong brand identity, but also giving his corporate identity a unique look. The rotogravure logo and the choice of traditional printing techniques emphasized attention to detail and craftsmanship, while the professional photo shoot convincingly conveyed his personality to various media. The created brand identity strengthened Eric's positioning as a real estate advisor.

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