Collaboration and Approach

CRO Forum approached Studioplay® through Helen (KPMG), who was impressed with Tim's portfolio. In a first session, Tim explored the customer question and supervised a conversation about the desired words and images. He then presented mood boards that gave direction to the creative choices. By literally drawing Helen, CRO Forum and Tim together, an interactive and inspiring collaboration was created, where everyone involved actively participated in the visual identity.

Results and Impact

The result was a strong, well-received brand identity, with a new logo, corporate identity and communication tools that aptly communicate the essence of CRO Forum. Studioplay®'s innovative approach, including co-creative sessions, not only ensured client satisfaction, but also strengthened the relationship between Helen and her client. As Helen concluded: “Tim's proposal to invite the corporate client to the drawing board proved to be a hit.”