work

harvey group

opdrachtgever

Michael Harvey

developing a new brand identity

merk identiteit, huisstijl & beeldbank

Harvey Facility - A Solid Brand Identity for Sustainable Quality

Background Michael Harvey, the driving force behind Harvey Facility, sought studioplay® expertise to develop a strong brand identity for his company. Tim from studioplay® started the creative process with a well-known creative session, focused on discovering the core values that characterize Michael as a person and entrepreneur: personal, craftsmanship, and unburdening. Harvey Facility, as a family business, focuses on caring for the business and a close-knit team of expert go-getters. They specialize in periodic cleaning and window cleaning for companies and VVEs.

Process After establishing these core values, Tim put together three mood boards, each with its own unique atmosphere and style. These mood boards served as sources of inspiration for Michael to choose the direction for the further development of the brand identity. This resulted in the corporate identity, the design for the company car park's stickers, corporate clothing and the website, all carefully developed by studioplay®.

Photography To ensure consistent image capture of projects and Harvey Facility's professional team, an image bank was also developed by studioplay®.

Outcome The collaboration with studioplay® has not only resulted in a thoughtful brand identity, but has also effectively translated Harvey Facility's values into a recognisable and reliable appearance.

The testimonial from a satisfied customer highlights the high quality of the work done, the transparent and strong communication, and the remarkable fact that an appointment has never been missed in nine years. This shows the reliability and professionalism of Harvey Facility.

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