Jaro Consulting - A Fresh Start with a Strong Brand Identity

Background Nico van Roon approached studioplay® with the desire to develop a strong brand identity for his company, Jaro Consulting. Tim from studioplay® started the creative process with an in-depth session to discover Nico's core values as a person and entrepreneur. This session formed the basis for defining the identity of Jaro Consulting.

Process In the search for the right visual expression, Tim put together three mood boards, each with a unique atmosphere and style. These mood boards served as sources of inspiration for Nico to choose from and gave direction to the further development of the corporate identity. It was a crucial step in determining the visual language that Jaro Consulting would represent.

The name Jaro, which means spring in Czech, became the starting point for the logo and corporate identity. Tim was inspired by the rising sun, which is a symbol of innovation and freshness. This concept was translated into a visually appealing design that perfectly captured the essence of Jaro Consulting.

Nico van Roon shared his experience with Tim and studioplay® and emphasized the value of the process. Through the collaboration, he gained in-depth insight into himself as a professional and as a brand. Questions like “Where am I?” and “What do I expect from my work?” were answered, making Nico aware of his own identity in relation to his company.

Outcome With the strong brand identity that has been developed, Nico now feels ready to enter the market. Not only does he have a professional image, but also a clear positioning that reflects his values and goals. The collaboration with Tim from studioplay® has provided Jaro Consulting with a solid basis for success and growth in the market.

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