Collaboration and Approach

LAB, active in scientific research, advice and tooling for healthy working environments, was looking for a creative partner who understood their mission and business ambitions. Tim from Studioplay® was brought in to translate LAB's core values and goals into a strong visual identity. The challenge was to make both the scientific basis and the practical value of LAB visible.

Results and Impact

The result was a brand identity that strengthens LAB's reputation and expertise and clearly communicates their mission to international customers such as Edge Technologies and CBRE. The new look makes LAB more recognisable and credible in the business world and highlights their role as a specialist in healthy working environments. As LAB itself concluded: “Studioplay® has taught us that developing a brand is a process, not a revelation.”