For several years, Nick and Liz have worked for Learn Adapt Built (LAB), a company focused on scientific research, advice and tooling to promote healthy work environments. With an international focus, LAB serves major business companies such as Edge Technologies and CBRE. To position the brand in a visually powerful way and to find someone who really understands what LAB wants to achieve in the business world, they came to studioplay®.

Background Learn Adapt Built (LAB) has built a solid reputation by providing scientific research and high-quality advice to major international companies. However, they recognized the need to visually profile their brand more strongly and were looking for someone with a deep understanding of their mission in the business world.

Role of studioplay® Tim was approached because of his curiosity and ability to understand LAB's core values and goals. His job was to visually strengthen the brand, using his creative skills to communicate LAB's message clearly and effectively.

Challenge The challenge was to create a visual identity that not only reflected the scientific and advisory side of LAB, but also emphasized the value of healthy working environments in the business world.

Outcome Thanks to Tim's involvement, LAB succeeded in developing a visual identity that perfectly suited their mission and target group. The new brand image not only reflected their scientific expertise, but also emphasized the practical value of working healthily. This has helped LAB to profile itself even more strongly and effectively get their message across to major business partners such as Edge Technologies and CBRE.

“studioplay® has taught us that developing a brand is a process, not a revelation.”