Reason Smits Bouwbedrijf (SBB) approached Studioplay® with a request for support in designing a tender. The focus was on using mood boards to determine the identity of the design. The challenge was to achieve this within a short delivery time.

Goal The aim was to use mood boards to define the identity of the design in order to submit a convincing tender, merging aesthetics and functional aspects. The speed of delivery was essential to meet the tender deadline.

Process studioplay® got to work right away and worked closely with the Smits Bouwbedrijf team. Through intensive communication and a thorough analysis of the project requirements, mood boards were developed that reflected the visual and conceptual aspects of the intended design. This took into account the core values and the intended appearance of the project.

Winner of the Tender The design proposed by Olaf Gipser architects, called “Nieuw Hout”, came out as the winner. The cooperation between Smits Bouwbedrijf and Olaf Gipser architects appeared to seamlessly meet the client's expectations and stood out from the competition.

Outcome Thanks to the effective cooperation between studioplay®, SBB, and Olaf Gipser architects, the tender was successfully won. studioplay®'s fast and focused approach played a crucial role in providing compelling mood boards that communicated the design's identity in a powerful way. This winning combination ensured a successful completion of the project and strengthened SBB's position in the market.

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