Creative agency studioplay®

Photography Hadewych Veys

Background Rosanna Lieveld approached studioplay® with the request to develop a brand identity for her as a virtual assistant. The first step was a creative session led by Tim from Studioplay® to discover the core values that define Rosanna as a person and an entrepreneur.

Process During the creative session, Rosanna's core values were identified. Tim from Studioplay® then put together three mood boards to choose from. Based on these mood boards, the corporate identity was developed and she started designing her website.

Photography To provide the website with appropriate portrait photos in the style of the mood boards, Studioplay® organized a photo shoot with photographer Hadewych Veys. The photos would not only reflect Rosanna's professionalism as a virtual assistant, but also convey her personality and brand identity.

Name choice As part of the process, Rosanna was guided in choosing her company name, ultimately choosing “rosannalie.com”.

Outcome Thanks to the collaboration between Rosanna Lieveld, studioplay® and photographer Hadewych Veys, a strong and consistent brand identity was created for Rosanna as a virtual assistant. Her website, with portrait photos that matched the style of the mood boards, was a professional and attractive online business card. The choice of the company name “rosannalie.com” highlighted her personality and made her brand easily recognisable to potential customers.

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