In Amsterdam Zuidoost, there is often a taboo within the Surinamese community about properly arranging administrative matters after a death. Many families feel a barrier to recording the legacy and legacy in time, which can lead to ambiguities and complications. Mirtel Tuinfort MBA, founder of Adsevona, is committed to breaking this taboo. Adsevona provides administrative support to loved ones after a funeral or cremation, so that families can focus on their grieving process instead of complicated formalities.

Studioplay® has proudly contributed to this important social mission by helping Adsevona develop a strong visual identity and user-friendly website. This collaboration was aimed at increasing Adsevona's visibility, so that the organization can better convey its message of awareness and reach its target group in Zuidoost.

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Visual Identity as a Solution to a Social Challenge

Through creative sessions and careful strategic choices, studioplay® has developed a visual identity that reflects Adsevona's core values: care, trust and professionalism. The new logo and corporate identity contribute to the company's recognisability and reliability. In addition, the website is user-friendly, so that relatives can quickly and easily find the right information and contact us for support.

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Contributions to Awareness

With this new visual identity, Adsevona can be marketed even more strongly, especially within the Surinamese community, where there is a great need to raise awareness about inheritances and legacy. By helping families organize their affairs properly, Adsevona not only provides practical help, but the company also contributes to breaking a deep-rooted taboo in society. Studioplay® is proud to play a role in addressing this social problem and remains committed to projects that contribute to a better, stronger Amsterdam Zuidoost.

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