At studioplay®, I had the privilege to work with Sarina to create a visual identity for her new yoga and kickboxing training company. When we started, Sarina didn't have a name, logo, or style yet. All she knew was that she wanted to manifest something powerful, and that was the start of our collaboration.

During the first studioplay® session, I asked a lot of questions to get to the point. We went back to Sarina's childhood, which helped her discover the deeper motives of her work. She immediately decided to take this creative journey with me.

In the process, I became her visual coach. I supported her every step of the way: choosing a name, letting go of ideas, and ultimately creating a strong visual identity. The name OXYO came about during our sessions, helped by the mood boards I created. These provided direction and made the process tangible.

The collaboration made Sarina move a lot, both professionally and personally. With the occasional push, I helped her to find confidence in her choices and to persevere. In the end, she opted for a powerful, fierce style, something she hadn't considered before. This style turned out to be a perfect match for her vision.

OXYO is now more than just a company for Sarina; it has become a personal guide. Thanks to her visual identity, she has grown enormously as a professional. She is now stronger in her work and her core value — connection — has become clearly visible.

Whether you're just starting out or you've been on the road for years, at Studioplay, I help companies discover their essence and translate them into a powerful visual identity.

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